Q: Even page reloads, not ad displays, were measured as impressions. Is this a specification?
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Mar 13, 2025A: An impression is counted whenever the ad loads on the page - not necessarily when it scrolls into view. The exception is rotating ad groups, which count an impression each time the banner rotates into view.
If you believe you are seeing different behavior, please reach out to support at https://wpadcommander.com/support/ ... The replies here are limited so difficult to provide full support.
OSUMO
Verified purchaser
Does that mean that impressions are counted even if the ad content is not displayed?
If that is the basis for counting, what does it mean to display?
1/2
Impressions are counted when the ad loads on the page.
If an ad loads at the top of the page, in the viewport, that impression is counted.
If an ad loads in the footer of the page, where the visitor cannot see it, it is still counted as an impression. (cont...)
2 / 2 For rotating groups, the impression is counted when the ad slides into view in the carousel. It continues to count each time the ad slides in. With rotating groups it is possible to have multiple impressions counted during 1 page visit. There is a setting for rotating ad groups called "Stop Tracking" that allows you to stop tracking after X seconds in case someone leaves the page open.
Verified purchaser
If the ad is inserted in a specific part of the page, can it really be said to be an appropriate number of impressions?
Verified purchaser
From your reply, I have a feeling that utilizing rotating groups would address my application.
I think multiple impressions during one page visit is the proper way to count impressions for an ad.
Because it is important how many times the ad is shown, not how many times the page is loaded, which is irrelevant to the advertiser.
I think that maybe we are just having a miscommunication: When the page loads, the ads on the page are "shown." They may not be in the view of the user, but they are loaded.
If "Ad A" is on the page, it counts as 1 impression of the ad.
If "Ad A" is on the page twice, it counts as 2 impressions of the ad.
If "Ad A" and "Ad B" are on the page one time each, it counts as 1 impression for each ad.
Verified purchaser
By “on the page” you mean that you don't mean the display on the screen, but rather the loading of the page, right?
Yes, that's correct. What we can do is introduce a "lazy load" feature in the future that will wait to load ads until they are displayed on screen. This is a similar approach to some other plugins that also track locally - track when loaded, but offer an option to lazy load rather than on page load.
Verified purchaser
I'm looking forward to the feature!
For example, if I use this feature of Greenshift, can I measure impressions only when they are displayed on the screen?
https://www.youtube.com/watch?v=qKs5M-JKnqM
I'm not familiar with Greenshift, but after reviewing, I am pretty sure that will not work and will break tracking. But if you are able to get it working, I'd love to hear about it!
Verified purchaser
I understand.
Personally, I have no problem if this works. I'd rather you spend your time on other developments.