Q: Presale question
1. What exactly does it mean when the plugin says it increases Google AdSense API calls? Does this directly translate to higher earnings for my website, or does it simply mean I can manage more ads or updates?
2. What are the key differences between using AdSense’s built-in automatic ad placement and using Ad Commander as a middleman? What specific advantages would my website gain by implementing Ad Commander instead of relying solely on AdSense’s automatic option?
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Jun 22, 2025A: Hello, thanks for your questions.
1) API calls do not impact your earnings. AdSense API calls are used in the WordPress admin in some configurations. It primarily matters for users who are NOT using automatic ads - API calls are used by users who place manual AdSense ads through our interface. The plugin, by default, uses our Google API key (which after a certain point has a $ cost) so we cap this for free users and increase that cap for Pro users.
2) If you are strictly using AdSense's automatic placements and already have a way to embed their script, Ad Commander does not provide an advantage. The advantage comes for users whose ad model is some mix of banner ads and ad networks, or users who wish to manually place their AdSense ads. The ability to enable AdSense automatic ads through Ad Commander is more of a bonus - you don't have to implement another plugin or manually place the script code - but really is only advantageous if you have other ads.