Q: For Facebook ads, can we add our own dynamic URL parameters such as: utm_source=facebook&utm_medium=cpc&utm_campaign={{campaign.
name}}&utm_content={{ad.name}}&audience={{adset.name}}
For Google Ads, will we have access to our custom audiences? Thanks!
Tufan_ADYOUNEED
May 14, 2024A: 1) You can add dynamic parameters manually Scrittiwolf yes :)
2) On Google Ads we have DSA (dynamic search ads) which means you do not needs custom audiences, Google is taking care of all the targeting.
Please let us know if you have any other questions, we will be around.
ScrittiwolfPLUSThanks Tufan - so I often create my own (custom) audiences in Google Analytics and then pull them into the Google Ads platform - so I'm wondering if I will have access to the custom audiences I created in Google Ads on your platform?
I see this option exists for Facebook Ads on your platform - thanks again and let me know.
Tufan_ADYOUNEEDPLUSTo be very transparent, not yet. This feature will be available with Google Display Ads integration which is planned for August.
(We use Google Display Ads for retargeting purposes a lot so it would not make sense to skip that feature when we are developing Google Display ads.)