There was a lot of thought that went into putting this tool together. Can I be honest with you for a minute? In business, in sports, and now even with this tool you will know if the "baby is ugly" The term used here in the United States is, "The baby is ugly" meaning your product concept, marketing copy, or direction is ugly. The problem with this I am yet to discover a tool that can tell you the truth. Branding 5 will tell you after looking and reviewing your website. "Your website stinks" and here is the reason why. They do this because if you told them you are going after a certain demographic, then your copy is not lining up with your message. You are going after babyboomers but you have a bunch of young kids drawing in coloring books. It also makes suggestions to "Call To Actions" on your website as well as marketing concepts and ideas. I felt really good when the founder confirmed that this is not just another chatgpt wrapper. After loading it up and going through the process he was right. I am looking forward to the pdf printouts. This is the only thing that is making it not a must have tool. Right now for the price and it not having that ability of the printout pdf with your branding on it. Makes this tool not really useful until at least a Tier 3 this is only a "nice to have tool" overall. Whitelabel report is kind of misleading as sharing a report via url only that says branding5 is very disappointing. I picked up this tool only for that that a pdf download is coming. Also the shared link has no coversheet or setup of what a person is about to see. If I could put it in a pdf then I could create my own sharable book from it with my own domain name. If that get that pdf settled this tool moves to a must have. Good luck and thank you for such a deep tool. Get the small things worked out and you have staying power.