Q: Clarification on Unsubscribe Link Compatibility with ActiveCampaign
Hi Emailpref-Team,
we use ActiveCampaign. Can your link be used as an unsubscribe link, which is mandatory according to ActiveCampaign's guidelines and must appear at the bottom of an email labeled "Unsubscribe"? Or do we need an additional link for updating email preferences?
Our goal is to have only one single link.
Thanks,
Stefanie
Tomas_Emailpref
Apr 4, 2025A: Hi Stefanie,
ActiveCampaign ensures the unsubscribe link is always present so it can't be removed. Although I have seen some companies hide that link, but there is no official way to do that
Shaun_EmailprefHi Stefanie,
Great question!
What I’ve seen some of our customers do is include the Emailpref link above the required “Unsubscribe” link in ActiveCampaign, usually with a clear CTA like “Update your preferences”. This way, subscribers have the chance to adjust what they receive instead of unsubscribing completely.
ActiveCampaign enforces their own unsubscribe link, so it can’t be removed