A: Hey Simon! 👋

Awesome questions — appreciate how clearly you laid them out. Let’s break each one down, and I’ll be as transparent as possible about what you can and can’t do with the 2025 AppSumo Lifetime Deal (LTD).

❌ What you can’t do with this LTD (Growth Plan):
Let’s start with the two big limitations you asked about:

1. “Event-based segmentation” — what does that mean?

In Encharge, events are things your users do — like:
• "Signed up for free trial"
• "Clicked a button inside your app"
• "Completed a lesson"
• "Submitted a Typeform quiz"

If your tool sends Encharge a custom event (via API or tracking script), you can normally segment people by those actions — like:
• “Show me everyone who signed up but didn’t complete Lesson 1”
• “Show me users who clicked a specific CTA inside the app”

That’s event-based segmentation — and it’s part of the Premium plan only (not included in this 2025 LTD).

2. “Trigger flows with API events” — what does this mean?

This refers to using custom events to kick off automations. For example, if you run a SaaS, you could send us an API call when a user reaches “Plan Upgrade Complete” — and that could start a nurture sequence or fire off a CRM update.

This ability to use events as triggers is also Premium-only in the 2025 LTD. So if your use case depends heavily on custom app tracking or advanced behavior logic, you might need to upgrade later.

That said — you still get tons of other trigger types with the LTD:
• Tag added
• Joined a list
• Submitted a form
• Opened/clicked an email
• And many native integration triggers (like Stripe, Calendly, Intercom)

So you can build really powerful flows without using API events 🙌

✅ What is included or possible?
# Can I integrate with Thrive Themes / Thrive Leads?

Not natively (yet!), but there are workarounds:
• You can use Webhooks or 3rd-party tools like Zapier or Pabbly to send Thrive form submissions into Encharge
• If you can get Thrive to send an email and name via webhook, you can use the “Form Submitted” trigger to start flows
• We’d love a native integration someday, but Thrive doesn’t offer an open API, so it’s tough without mutual interest — feel free to request it here

# Does your automation support date-based options?

Yes — we support:
• “Wait until a specific date”
• “Wait until a specific day/time (like every Monday at 10pm)”
• “Wait until a field (like custom field 'Webinar Date') is reached”

Here’s a peek: https://help.encharge.io/en/article/action-wait-1khk84l/

# Delivery rate stats?

Definitely — you can track:
• Delivery, open, click, bounce, and unsubscribe rates
• On both emails and entire Flows
• We also do email verification, bounce handling, and offer sender authentication (SPF/DKIM/DMARC)

# A/B testing?

Yes! Encharge supports A/B split testing for emails inside Flows. You can test:
• Subject lines
• Content blocks
• Entire messages
Then pick a winner manually or automatically.

# What if my list grows above 50,000?

The 2025 LTD tops out at Tier 6 (50,000 subscribers) — if you go beyond that, you’ll need a paid subscription for the difference only. But:

🎁 AppSumo buyers get 50% off regular Growth plans — so if you go 5k over, you’re only paying for that slice (e.g. $49 → $24.50/month).

# List cleaning / hygiene?

Yes — we offer: • Email verification (built-in)
• Manual and automated tag-based cleanup
• Unengaged subscriber filtering
• Hard bounce and spam complaint handling
• Plus integrations with tools like NeverBounce if you want more

Let me know which use case is most important for you, and I’ll help map out what’s possible inside the LTD vs what might require Premium. We bought this deal ourselves back in 2021 before becoming owners — so we get the value question deeply 💪

Talk soon! – David @ Encharge