After trying multiple email marketing and automation platforms, Encharge has been a real game-changer. Not just because of its intuitive interface and visual workflows, but especially because of its ability to track user behavior on the website and turn that data into real sales opportunities.

One of the features I value most is the web tracking. Encharge lets you see exactly which pages each lead has visited, how much time they’ve spent on each one, and when they return to check out a specific offer. This information is marketing gold. Thanks to this system, I can now trigger personalized automations when someone visits, for example, a product page or a free resource. And best of all: I can reach out to that lead at the exact moment their interest is highest.

Integrating it with my site was incredibly easy: just a small script and within minutes, I was seeing how users were navigating my pages. From there, everything is visual and straightforward. You can build automated flows that respond to specific actions: if someone visits a sales page but doesn’t buy, they receive a tailored follow-up email. If they download a resource, they enter a different sequence. Everything adjusts to what the user actually does—not what you assume they’ll do.

What’s more, Encharge allows you to segment your audience with surgical precision. You can create conditions based on events, page views, clicks, tags… This makes your campaigns way more relevant and effective.

In short, Encharge is not just an email marketing tool. It’s a smart platform that turns website visits into real conversations. And today, that makes all the difference.

Highly recommended if you want to stop sending generic emails and start communicating with your leads right when they’re ready to hear from you.