⭐🎉 Yeah - It really is a "better Mailchimp"
I cannot understand how someone can rate Encharge with only one star and then, in the same review, write that it is "just" a better Mailchimp...
Because that is exactly the point: Encharge is indeed better than most established email marketing tools out there! I've used several tools before – MailerLite, Mailchimp, Brevo, etc. – all great tools, but I am blown away by the segmentation and automation capabilities of Encharge. You can build Segments based on custom fields AND tags, as well as other metrics combined (opens, clicks, and so on...) – you CANNOT do this in Mailchimp.
I do understand why some might be disappointed that this LTD is "only" mapped to the Growth Plan and doesn't include features from the Premium Plan – but even so, the features it does include are more powerful than those offered by most globally established email marketing tools.
Encharge is almost perfect - the only thing I just wish is that the filter system (under People) offered more options and that you could manually change things like custom fields after selecting multiple people (like you can do in Brevo). Currently, for changes involving multiple people, I always have to create a separate automation flow, which feels like a somewhat “time-consuming” workaround. Also, the look and feel could be optimized in some areas.
But honestly, that's just "nitpicking on a high level" – Encharge is truly brilliant!
David_Encharge
Apr 17, 2025Robert 🙌🙌 this review made our whole day — thank you so much!!
You absolutely nailed it: Encharge is a smarter Mailchimp — not just for sending emails, but for understanding why and when to send them. We poured so much love into segmentation and flows because we’ve been in the same spot — wrestling with other platforms that just couldn’t flex with real user behavior.
Totally hear you on the People filter and bulk-editing experience. We’ve already got some internal discussions happening about that exact pain point (you’re not alone 😅), and your comment adds fuel to the fire. Whether it’s better filtering, bulk custom field updates, or a more fluid UX in the People section — these are on our radar, and honestly the kind of feedback that moves things forward.
We really appreciate your generous, grounded perspective — especially your clarity around Growth vs Premium. We’re doing our best to give AppSumo folks a serious win here, and reviews like this help others see the bigger picture. 💜
Thanks again for being part of the journey — and if you ever want to dive deeper into a request or brainstorm improvements, just reach out anytime!