I bought this tool because there were some standard messages I needed to send prospects in Facebook. The text expander feature worked perfectly for this and saved me a ton of typing. However, when they came out with their AI comment generator for LinkedIn, I was astounded by the utility this ended up having in my continued engagement with business related contacts. It generates awesome comments (though not foolproof, sometimes you need to modify) and does so in a fraction of the time it would take me to do this with HI (human intelligence). Plus, this was available to AppSumo subscribers for free (class move Mario). Highly recommend, I promise this will be more useful for you than you think.