Q: Queries
Hello,
1. My startup has few lines of business, so can I create business strategy for complete company?
2. Can I imagine that with this tool I am getting brains from McKinsey, BCG, Bain? Are you using some of their concepts since those people are out of reach for a startup like mine but was wondering can this give me some wisdom from that level?
3. What us ICP? You have put limits which is good for your business to survive and grow but within these limits will you give all features to a buyer of one code? Also what is five articles since I already have AI tools. Also is it like you used chat GPT and build a user interface on top if it and connected to using API (I assume chatgpt wrapper is the word) or there is something more which I can directly query from chatgpt, or Gemini on my Samsung phone.
Thanks

Andy_Frictionless
Apr 21, 2025A: 1. My startup has few lines of business, so can I create business strategy for complete company?
--> The tool has evolved a bit more into a market evaluation platform and a little less strategy. We do have SWOT and some positioning creation tools, but we have added a lot more functionality for competitor audits, AI brand audits, and more.
2. Can I imagine that with this tool I am getting brains from McKinsey, BCG, Bain? Are you using some of their concepts since those people are out of reach for a startup like mine but was wondering can this give me some wisdom from that level?
--> So, my background as the founder is consulting, so the platform very much takes a lot of this into consideration. I would say it is built from the mindset of a consultant and not that of a technical team.
3. --> few questions here. We have Segments and Personas now rather than ICP. Documents are writing articles, but we do have a process that produces really nice content.