I've been searching for a tool like this! Highlighted is my second software from Curran (following SheetMagic), and I continue to be impressed by the responsive support and ongoing development of their products.

Highlighted features an intuitive and minimalist design, with a beautiful dashboard. Despite being a relatively new product, it already feels mature. Setup was incredibly fast – taking me literally 60 seconds after registering. The tool delivers on its promise of tracking brand mentions across various LLMs, and the competitor tracking feature is a particularly neat addition.

One area for potential improvement is the current limit on projects/workspaces. While I understand that prompt usage likely drives the main costs, expanding the number of projects (even with the current prompt limits, and ideally, the ability to purchase more in the future for a one-time fee as mentioned) would be highly beneficial. The ability to assign even a single prompt to a greater number of projects or workspaces, or an unlimited number of projects, would be a significant advantage.

Furthermore, there are a few features that would enhance Highlighted's value. The ability that the tool gives some AI-powered SEO guidance to improve visibility for tracked prompts. An "explore" option to identify the prompts for which a brand is already appearing (reverse lookup) would be valuable. It will also be great if there is an option to go Beyond brand mentions, and track industry-specific phrases and keywords to identify trends (e.g., adoption of AI searches within a specific sector) and common questions. Finally, the reporting feature could be enhanced with CNAME support for automated, whitelabeled email reports to clients, providing them with updated statistics.

Overall, Highlighted is on the right track and embracing a forward-thinking approach.