LouiseBot was incredibly easy to set up and use on my website. I especially liked having different options on different pages (ie video on one spot, text in another). And this sounds silly, but I really like how easy it is to click on and off. So many things, once they are put on my website, I'm stuck with them all the time and I can't take them down without a major undertaking or put them back up. We're changing some of the offerings in my program so we're having to do some updates on my website and also in the explanations given by LouiseBot. And I just took LouiseBot down for a few days with a simple click and then I'll put it back with a simple click. As a small business, that ease of use is just as important as how wonderfully it actually works the rest of the time!