Q: Is it possible to add event tracking in GTM like Tagmate??
is it possible to help us to create custom event tracking via GTM and GA4??
Tagmate can help me to select CSS code and push it to GTM.
Jyot_Patel
Jun 28, 2025A: Hi Jacky Chiu,
Great question!
While Tagmate focused on selecting CSS selectors and pushing them to GTM, Measuremate takes a broader approach. We first focused on automating key parts of the analytics setup (that can be automated with high accuracy) — including audits, AI-based event identification, pixel mapping, pre-defined templates, auto-pushing tags/triggers/variables in GTM, generating dataLayer snippets, auto-configuring GA4, and scheduling reports, insights, and alerts.
That said, we understand the need for CSS selector-based tagging too. A Chrome extension is already in our roadmap, with development starting coming Monday. It will allow users to visually select elements, auto-generate dataLayer code, push custom HTML variables, and offer debugging tools similar to others in the market.
ETA is around 3 weeks and will be rolled out every week. If you're looking for a tool that simplifies tagging and goes beyond just selectors (which is coming soon), Measuremate could be a solid fit.
Happy to answer any other questions as you decide!
Thanks.