A: Hi 👋 Hermann,

Great question — Measuremate is somewhat like Tagmate, but goes way beyond.

I actually worked at Tagmate before it shut down, so I know where it fell short. Tagmate mainly focused on no-code event tagging via Chrome — mostly for forms and basic action tracking. It aimed to do a developer’s job but struggled with accuracy.

Measuremate overlaps ~15% with that (like tag automation), but it's a full GA4 + GTM + BigQuery automation platform. It handles:

✅ GA4 Audit (125+ Automated Checks)
✅ Tracking & Setup (with templates + AI suggestions)
✅ Measurement Planning (Figma + Crawl your website + Screenshots)
✅ Scheduled Reports (Export to Figma, Slack, WhatsApp, Excel, Sheets, Email)
✅ GA4 Co-pilot (AI-powered GA4 Bot)
✅ AI-based Alerts (Get to know when things break)
✅ Insights from RAW BigQuery data (Funnels, Conversion Journey, Exits, RFM, Attribution, Timing Insights)

Instead of generating fragile code, we give clean event templates & auto-push to GTM, GA4 and let devs deploy with ease. Most devs use tools like Cursor or ChatGPT anyway — so we don’t get in their way.

We do have a Chrome extension coming soon that might help non-devs add tracking visually — but that’s at least 2 months out. If that’s important for you, happy to show you the product and see how we can prfioritize it.

Measuremate also covers parts Tagmate never touched: auditing, reporting, AI alerts, insights — basically the full measurement cycle, not just event tagging.

Let me know if you’d like a quick tour!