A: Hey,

Thanks for reaching out with your feedback and question.

The USP of Role.so is that it offers a proven way to enhance candidate outreach, through mass personalised landing pages, while strengthening your employer brand. When compared to a generic job descriptions, this approach makes candidates feel valued, it helps attract better qualified candidates, it promotes the company and the company culture, and it's packed with features to help you fine tune your candidate outreach campaigns. It's disruption free in the sense that it fits perfectly into any workflow, as it sits at the top of the funnel.

Creating a landing page for a role is extremely easy, it takes no more than 30 minutes on average, and can be re-used for any candidate, or even as a generic JD. Once you have a landing page up and running, you can then plug this into your cold outreach message and let the page do the talking and selling for you.

While you can definitely cobble together something similar with multiple apps, what Role.so offers out of the box is fine-tuned by months of feedback from recruiters using the platform on a daily basis. To name a few examples: Google Job schema, personalisation at URL level, internationalisation, Webhooks and, of course, there's so much more to come - feel free to have a look at the roadmap for more details.

In essence instead of figuring things out on your own, you have everything in a neatly packed UI, saving you a bunch of time and leaving you to focus on what matters the most, sourcing and placing candidates. For this price, and also being a lifetime deal, I'd say it's a fantastic deal.

As for numbers, with this approach, top performing landing pages reach a whopping 70% to 80% conversion rate (they do have some fantastic messaging though, I have to give them credit) and on average it floats anywhere between 16% to 20%. Feedback from customers is overwhelmingly positive, and most notably it does generate a huge uptick in qualified candidates, access to passive candidates and a stronger employer brand.

Finally, I do have plans to add more powerful features, from pre-application qualifying screeners, to helping score, sort and filter candidates post-application. The platform evolves around feedback from the customer base, and this will always be the case.

I hope this helps but do let me know if you have any other questions!

Thanks,
Adrian