This is a very simple visual to convey the status of your site. Using this tool, you get a nice and simple overview in a nice and simple way. Presented in an easy-to-understand format, it simplifies complex information for users. That's what makes this tool so useful.
It is very easy to use. It is easy to set up. The information provided is very helpful.

Cons :
Serp Data takes a lot of time to display (may be a bug on my interface)
Customer support is through mail and ticket only, no live support.
Backlink monitoring is not available. it's on the roadmap though.