This is such a fantastic value especially with the extra features that have been added for plus members I just couldn't pass it up! The task list is especially useful for getting actionable items to work on from the data — that feature alone made it worth it for me. The setup and simplicity of the UI makes this tool very easy to set up, learn, and use. I love having the keyword ranking info and the team features as well. It provides good details and information to help make sense of the information it provides too. I've just started evaluating everything but so far I'm definitely impressed. As I have seen mentioned by other reviewers, I opted to get both Screpy and Labrika, and they do seem to compliment each other nicely for those that have been asking.