Let me start my review by saying that I have been a long time user of Mailchimp but I haven't used ALL of its growing set of features because of one thing: it takes time to setup Campaigns and Automations in Mailchimp!

Sendfox has taken out features which the team thinks are not as useable for any business. You can do everything in Mailchimp inside Sendfox, but at a very straightforward approach.

Why would you buy Sendfox?
Because it is very simple to setup and use!
- First you need to verify your DOMAIN from which Sendfox will send the emails
- Next is setting up your List (luckily Mailchimp is now supported and I was able to synchronize my list)
- Next is setting up "Email Templates" and "Automations"
- Setup a Landing Page and Forms (optional)
- Setup an RSS Feed to be converted to Email (imported as Draft) which is a very nifty feature to announce your own blog posts or from affiliate websites
Of course you need to do responsible email marketing best practices!
- Integration with Kingsumo of course!

What I wish Sendfox to have had?
- Email Templates! Mailchimp has custom blocks for emails while sendfox has a rich text editor
- Landing Pages and Forms could use some love! Maybe make it more "Foxy"!
- Automations feature could use more user guiding
- I would like integrations to AdPage or even Weblium (previous appsumo deals)

Congrats to Noah and the appsumo/kingsumo team!

Mike of MRDZYN Studio