For some time I've been considering how to use grow my user database, retain loyal subscribers and drive sales.

A recent study concluded that the email engagement rate is low compared to SMS. SMS produces engagement rates six to eight times higher than businesses normally achieve via email marketing when used for redemption, data collection and brand awareness.

I knew my business had to begin using SMS, but I avoided using it for marketing because for most of us it's quite complex and expensive.

SMS-iT has developed a tool that is mostly straightforward to understand plus an option to send and receive unlimited free SMS texts. Music to my ears!

The UK average cost to send 50,000 SMS is $2,000 USD. With SMS-iT it's zero dollars.

To be able to send unlimited SMS for free, we need 3 things:

1. SMS-iT Decentralized Tier 3 account,
2. SMPP server hosted on your server/desktop, and an
3. Android phone with a SIM card that has an unlimited SMS monthly plan.

Once all three items above are connected to each other, the SMPP server does the heavy lifting of relaying the SMS, whilst the network provider delivers the SMS messages. And the cost of delivering the SMS is free because the SIM card has unlimited SMS monthly plan.

The Founder, Henry, and the support team are incredibly supportive. They are always ready to jump on a Zoom call to help set things up. I have 100% faith that this company is going places, and I plan to enjoy the ride :)

CONS
Version 2/0 promises to fix the issues below:

- The UI needs modernising and simplification
- The onboarding process has a few bugs

Don't be deterred by Version 1.0. Version 2.0 due in around 4 months, will be a massive improvement.

Overall, the potential for this tool is massive. Yes, SMS is quite a technical topic, but don't let that put you off. And considering a study reported that SMS has eight times the response rate of email, I'm looking forward to engaging with my audience using the SMS-iT Decentralised plan with unlimited SMS sending.

I'm extremely happy with this deal. What a deal! It's only June 2022, but this is looking to be LTD star of 2022. So glad I didn't miss this!

Definitely highly recommended!