Squirrly SEO Reviews

I rarely leave reviews, but this isn't just a bad plugin; it's a deceptive product that actively misleads its customers. If you're considering Squirrly SEO, especially for its "whitelabel" promise, STOP NOW and look elsewhere. This is a warning you'll thank me for.

When I purchased this product, it was explicitly advertised and sold as a "whitelabel" solution. At the time, it was indeed possible to achieve a truly unbranded experience. However, the developers have since
unilaterally
and
deceptively
added their branding back into the product, including critical cloud-based components that are impossible to hide. This isn't "co-branding" as they now claim in their disingenuous response; it's a bait-and-switch. They changed the terms
after
I bought it, rendering the core reason for my purchase completely useless.

Their response claiming "it has always been a co-branding solution" is a blatant lie and an insult to their customers' intelligence. This is a fundamental breach of trust and a dishonest business practice.

Beyond the outright deception, the plugin's core functionality is a mess. The "Keyword Research" is consistently irrelevant and provides useless data that doesn't align with real-world SEO. The workflow for managing keywords is clunky and frustrating. It feels like a half-baked product with critical features that simply don't deliver.

In summary:

Deceptive "Whitelabel": They sold a whitelabel solution and then added their branding back in, including cloud components. This is a lie.
Broken Promises: Their response is a transparent attempt to rewrite history and avoid accountability.
Subpar Functionality: Even ignoring the branding issue, the core SEO tools are ineffective and poorly designed.

This product is a waste of money and, more importantly, a waste of your valuable time. I am demanding a full refund for this deceptive product. Do not fall for their misleading marketing. There are far more honest and effective SEO solutions available.

I've been using Squirrly SEO for over a year, and while the promise of 650+ features sounds incredible on paper, in practice, it feels more like quantity over quality.

✅ What I liked
Squirrly is undeniably ambitious. It aims to be an all-in-one SEO platform, and I appreciate the variety of tools offered — from keyword research to audits to content optimisation. For beginners, having everything under one roof can be very helpful.

❌ Where it falls short
Feature Overload with Inconsistent Quality
Its biggest strength — having 650+ features — is also its downfall. Many tools feel half-baked or poorly executed, making them difficult or even unusable in a real-world workflow.

404 and Redirect Manager: There’s no ability to sort, search, or filter. You also can’t see how many times a broken link has been accessed, which makes prioritising fixes difficult.

Tag Manager: It only supports sitewide tags — there's no page-level or conditional logic support, which limits its usefulness.

Keyword Research: Results often feel generic or irrelevant and don’t consistently match what you’d see in Google Search Console or other SEO tools.

SEO Audit Tool: It flags minor or unclear issues without actionable next steps — more noise than value.

Keyword Briefcase Workflow: If you enter a focus keyword manually, it won’t count unless it’s in the "briefcase", which feels unnecessarily rigid and confusing.

Beyond these, several other features feel overly simplistic — so basic they’re practically unusable in real-world scenarios.

👉 That said, I genuinely wish the team would focus on improving the usability and polish of their existing feature set, rather than continuing to add more tools. The platform doesn’t need more features — it needs better ones.

UI/UX Limitations
The interface is cluttered and difficult to navigate. There’s simply too much going on, and finding specific tools becomes a task in itself. A dashboard overhaul focused on clarity and usability would go a long way.

🚨 Bottom Line
Squirrly SEO has potential, but it tries to do too much, and as a result, ends up doing many things just okay or poorly. The wide feature set sounds great, but too much of it feels unfinished or underdeveloped.

If the team focused on refining what’s already there, Squirrly could be a powerful tool. But in its current state, it’s hard to recommend unless you’re a beginner willing to dig through the clutter and experiment. For most users, especially those with experience in SEO, the frustration may outweigh the benefits.

Squirrly SEO is a comprehensive WordPress SEO plugin designed to simplify optimization for website owners, bloggers, and businesses. It boasts an impressive set of features, including AI-driven keyword research, SEO audits, on-page guidance, and automated optimizations. While the plugin is packed with powerful tools, there is a significant drawback—a lack of proper training resources tailored for a U.S. audience.

Pros of Squirrly SEO:
✅ All-in-One SEO Solution – Provides keyword research, content optimization, SEO audits, and more in a single package.
✅ AI-Powered Optimization – Helps users implement SEO best practices without deep technical knowledge.
✅ Automation Features** – Reduces manual work by optimizing various SEO elements automatically.

Cons of Squirrly SEO
❌ Lack of Step-by-Step Training – The plugin offers extensive features, but there aren't enough detailed, U.S.-style training resources to guide users through practical implementation.
❌ Limited Affordable Freelancers for Support – Since Squirrly is a newer SEO plugin, finding affordable** freelance experts who can assist with setup and optimization can be challenging.

The Need for Better Training and Freelancer Support
Until the Squirrly SEO support team creates clear, step-by-step training materials, users may struggle to take full advantage of its capabilities. To bridge this gap, it would be beneficial to curate a list of affordable freelancers who can assist with Squirrly SEO setup and management. This would help website owners maximize the plugin’s potential without spending excessive time troubleshooting on their own.

Final Verdict
Squirrly SEO is a feature-rich SEO tool, but its lack of structured training materials and limited freelancer support options can be frustrating for new users. If you’re an experienced marketer or SEO professional, you might find it easy to navigate. However, beginners may require external assistance until proper educational resources are developed.

I've bounced around using several popular Wordpress SEO plugins, but some of them are a bit time-intensive to use regularly.

My workflow is just way easier using Squirrly. It gives me actionable steps to take, and I feel like I'm actually making SEO progress instead of just filling in boxes and hoping for the best.

Also, I'm getting regular communications from the company, so it feels like they're active. I'm very happy so far.

Highly recommend, thank you for all you do.

5 stars review.

Thank you,

Iwan