A: GA is not necessarily a direct competitor - some of our users have both Visitor Tracking and GA installed. Our focus is on providing more detailed insights on each visitor and giving you better access to conversion data.

Here are a few key differences:

1. Visitor Stream: With Visitor Tracking, you can see what every visitor is doing on your site—something GA doesn’t offer at all.
2. Simplified Conversion Setup: Setting up conversions is much easier with us. GA often requires a complex setup and manual reporting to access this data.
3. Automatic, Detailed Conversion Data: Visitor Tracking provides instant data, like moving averages to identify trends, source tracking to see individual source conversions, UTM tracking in conversion reports, and other detailed features.
4. Site groups and aggregate data: You can see data for a group of sites all at once instead of just site by site which is helpful for a lot of SEO folks.

Overall, GA can be complicated and time-consuming to set up, and you need to know what to configure from the start. With Visitor Tracking, much of this is already built-in, it's a much more intuitive interface and we offer features GA doesn’t have.

Hope that helps!