Q: Is the a way to track users via some kind of token that arrive through emails
We send emails to prospects and would like to track which pages they visit on our website when they click through. For example, can we see if John clicked through from an email, visited page x and y, and then left the site? So we can follow up with phone calls to emails tailored to interest based on page visits.
We would still use GA4, and I'm aware that passing user data in UTM violates personal information laws. But I'm hoping there is some way for us to connect the dots with this solution.
Curran35278
Jun 24, 2025A: You can do this through query parameters you add to links in the emails.
For example, in your email, make the link something like yoursite.com?email=subjectofemail
As for tracking exactly who clicks it, you may also be able to do this through query parameters if your email solution allows you to dynamically add the users name or email to the link dynamically.
Hope that helps!